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Who Wins When Movies Are Available Everywhere? This content requires a paid GigaOM Pro subscription

We are approaching a time when you can rent almost any movie through your TV with the push of a button, and companies like Netflix, Amazon, Apple, Blockbuster and your cable operator are all diving in. But what happens when proximity, variety and convenience are moot? If movies basically become commodities, with every film available through every service, where and how will consumers choose to spend their money? […]