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Research Briefings

Home Energy Management: Consumer Attitudes and Preferences

Summary:

Some of the largest unresolved questions within today’s nascent smart grid market are to what degree consumers would prefer to actively monitor and control energy usage in their homes, which user interfaces will be preferred for those purposes, and which business models and product capabilities will entice consumers to engage in home energy management while simultaneously assuaging their concerns about privacy, security and control. To investigate these questions and establish a framework for understanding demand dynamics within the EID and DR markets, Pike Research conducted a survey of 1,041 U.S. consumers in April 2009. The results of this survey are analyzed in this report.

  1. Executive Summary 
    1. Introduction and Overview
    2. Consumer Survey Key Findings
  2. Energy Information Displays
    1. Market Overview 
    2. Consumer Interest in Energy Information Displays
  3. Demand Response Services 
    1. Market Overview 
    2. Consumer Interest in Demand Response
  4. Conclusions
  5. Appendix A: Survey Methodology    23

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