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Is Sprint Fumbling the Pre Already? This content requires a paid GigaOM Pro subscription

  • Saturday, May 23, 2009

Sprint is predicting a Palm Pre shortage at next month's launch. Is it a clever marketing ploy or a dangerous mistake?

Less than two weeks before its much-anticipated debut of the Palm Pre, Sprint appears to have adopted a two-pronged marketing strategy: limit the number of devices available at launch, and don’t bother putting much marketing muscle behind the gadget. “We don’t intend to advertise it heavily early on because we think we are going to have shortages for a while,” CEO Dan Hesse said, according to Reuters. “We won’t be able to keep up with demand [...]

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