Memo to Cable Cos: Cord Cutters Aren’t The Issue This content requires a paid GigaOM Pro subscription

While the mainstream media sees cord-cutters as a major problem for pay-TV operators, there is a bigger problem (and opportunity) for these incumbents.

As Todd Spangler points out over at Multichannel News, it seems the press has caught cord-cutter fever. Reading this Washington Post piece, you’d think we’ve entered some sort of Pay-TV apocalypse in which robots battle hipster armies who consume all their video entertainment on Macs, at least when they’re not making music videos. Others are more skeptical. Analyst Bruce Leichman believes the idea of cord-cutting is a result of mother-in-law research, and any serious analysis would [...]

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