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Research Briefings

Social Media in the Enterprise

Summary:

The enterprise social software market is emerging as one of the fastest growing areas of enterprise applications. As a young market it is full of small and dynamic players but existing enterprise vendors in the content management, communications, and CRM markets are taking notice. Social software is poised to not only disrupt existing enterprise application markets but also organizations and markets by flattening information flows.

As users shift to new modes of communicating on the open web, they are pulling these new models into the enterprise and ushering in cultural and organizational change. This report covers the underlying technological trends, the market and its drivers, and a competitive overview of the vendors.

  1. Executive Summary
  2. Introduction
  3. Market Context
    1. Impact on Software Companies
    2. SOA, Open Architectures and Enterprise Mashups
  4. Market Dynamics and Ecosystem
    1. Market Dynamics
  5. Industry Economics and Business Models
  6. Competitive Analysis
    1. The Social Suites 
    2. Embedded Social Suites 
    3. Destination Social Suites
    4. Unified Social Suites 
    5. Best-of-Breed Social Applications
    6. Social Intelligence
    7. Other Players
    8. Gaps
    9. Leaderboard
    10. Looking Ahead
    11. Advice for Buyers
    12. Advice for Vendors
  7. Appendix A: Vendor Profiles 
    1. Embedded Social Suite Vendors
    2. Destination Social Suite Vendors
    3. Unified Social Suite Vendors 
    4. Point Solution Vendors 
  8. Appendix B: Extended Vendor List
    1. Solution Suites 
    2. Point Solution Vendors
    3. Social Intelligence
  9. About The Community Roundtable
  10. About GigaOM Pro