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Sprint’s Boost a Model for Prepaid Success This content requires a paid GigaOM Pro subscription

  • Saturday, May 9, 2009

The struggling economy breathes new life into the MVNO model.

The race to lure cost-conscious users with cut-rate prepaid plans is on. And Sprint is demonstrating how Tier 1 operators can compete without turning their brands into the mobile equivalent of Wal-Mart. The struggling operator this week underlined the renewed luster of the prepaid business with its latest earnings report, adding 764,000 customers in just eight weeks with its new, $50-a-month plan from Boost Mobile that includes unlimited messaging and Web browsing. The adds contrasted starkly [...]

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