Breakthroughs in digital media technologies have converted media consumers from spectators into participants. This transformation has impacted all aspects of the media value chain, from content creation through delivery to the consumer experience itself. The interactive nature of the broadband Internet has set high consumer expectations for other media outlets, particularly video services, and for all manner of personal communications.
These trends have resulted in significant changes to the pay-TV landscape. Older technologies such as cable TV are facing off against newer entrants such as telcos providing IPTV services, and cable, IPTV and satellite providers are all trying to figure out how to deal with Internet video operators who can go direct to consumer without investing and maintaining their own delivery network. This report examines the impacts of the growth of IPTV on satellite and cable providers, and how all of providers will react to the growing threat (and opportunity) of broadband video.