Long Views

Why SAP’s Carbon Software Buy Matters This content requires a paid GigaOM Pro subscription

  • Friday, May 15, 2009

The enterprise software market could be getting sexier, thanks to impending carbon regulations.

This week, SAP took a surprisingly early step into the nascent carbon management market: it purchased the young (and relatively unknown in the broader software industry business) carbon management startup Clear Standards. The move is a game-changer for big software firms that have been eying the carbon management market, for startups that have been working on competitive products, and for industries outside of cleantech that have been unsure whether or not to bank on the price of carbon.

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