Is Marketing Key to Mobile App Store Sales?

Colin Gibbs
Saturday, June 27, 2009
4 Responses

Apple's App Store has been described as "a virtual gold mine" where crafty garage developers can get rich hawking everything from a birdwatching offering to a flatulence simulator to a faux fogged-up screen. But as the shelves get increasingly crowded, coders are finding that a little marketing muscle may be necessary to move their products; as MobHappy points out, "an app store is not a marketing strategy." What, then, does a marketing strategy look like? […]

Question of the Week

What are the best ways to market mobile applications?

Featured Responses

sal

2009/07/18 at 16:07

Discoverability is key and getting harder. Seems like the top 25 apps list is fairly static with perhaps a few new break-ins mainly in games, etc. for non-game apps its hard to break in.
Michael Wolf

2009/06/29 at 20:17

I think the long-tail is great in theory, but there needs to be a better way to sort through the clutter.
- Colin Gibbs
  
  2009/06/30 at 11:42
  
  The first to effectively address the discoverability problem will have a substantial edge on the competition -- and will likely be copied by the others post haste.

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