GigaOM Pro Blog

New Research: The Evolution of Over-the-Top Video

Over at GigaOM and NewTeeVee, Om, Liz and Chris have helped define the broadband video market as it’s evolved from a YouTube-on-PC world to one where more consumers are watching top-tier studio content — and talking about it — on that 46″ plasma in their living room.

As these rapid changes have taken place, the folks over at The Diffusion Group have been analyzing — and in many cases predicting — every turn. Founded by Michael Greeson and Andy Tarczon, TDG has made a name for itself the last few years as a go-to advisory services firm in world of online video and digital entertainment.

The new 22-page report by TDG managing partner Colin Dixon analyzes how the lock PayTV operators have had on consumers’ wallets is starting to break, as new entrants such as Hulu, Microsoft and Netflix enter the living room. The report provides a framework through which the new media models for over-the-top video should be examined, which TDG calls the Quantum Theory of Media, and from there examines the various players in the distribution and content ecosystem who stand to gain (or lose) from the disruption to the status quo. The report also examines consumer interest in new service offerings and discusses which methods of distribution of over-the-top video to the TV will see the greatest overall adoption.

We’re excited to present this new report, so go and check it out yourself, and let us know what you think.