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The Evolution of Over-the-Top Video This content requires a paid GigaOM Pro subscription

Summary:

Cable and satellite operators are no longer the only game in town. True, PayTV operators still enjoy a privileged position in most homes, a consumer lock fortified by a network of proprietary set-top boxes, longstanding service relationships and “bundled” cost hooks. But this dominance is already being contested by a new wave of video creators, aggregators and distributors using the Internet to bypass incumbent PayTV control points and deliver video programming “over the top” of incumbents’ set-top boxes and enable the delivery of web video directly to consumers.

This report examines the evolving world of over-the-top (OTT) video in both open and closed delivery networks. It covers trends in OTT, current plans of the PayTV providers, the rise of virtual operators, current consumer attitudes surrounding OTT and several of the platforms that will enable delivery.

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  1. Executive Summary
  2. Introduction: Welcome to the Age of Quantum Media
  3. The Emergence of Over-the-Top Service Providers
    1. The Digital Home Video Ecosystem: A Quantum Topology
    2. Horizontal vs. Vertical Video Distribution Models
    3. Competitive Dynamics & Net Neutrality
    4. Competition for TV Service Is Increasing
  4. Consumer Interest in Over the Top Video
    1. Growing Use of Online Video and TV Programming
    2. Increased Interest in Alternative TV Services
  5. Hardware and Technology Analysis
  6. Market Analysis and Predictions
  7. Key Takeaways

Responses (2)

  1. Andy Tarczon
    2009/06/17 at 17:08
    we don't think Canvas is going to take off. Like its predecessor, Kangaroo, it will probably run afoul of OFCOM and other UK regulators.