When I heard Verizon’s FiOS widgets for Facebook and Twitter had finally arrived, I did what any good consumer analyst would do: Ran to the living room and picked up my remote. As I fumbled to install the social network applications on my TV, my wife asked what I was doing. When I told her I was putting Twitter and Facebook on our TV, she just shook her head and asked, “Now, why would someone need that?” Good question. But just as tuning their services for location awareness, photo uploading and mobile real-time updates helped mobile social networks catch fire, social TV’s success will come from optimizing the experience for the TV.





