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How Barnes & Noble Can Avoid Getting Netflixed This content requires a paid GigaOM Pro subscription

  • Wednesday, July 22, 2009

In the age of e-books, Barnes & Noble can leverage its in-store experience to avoid Blockbuster's fate.

As a cash-poor graduate student in Arizona, I couldn’t afford to go out much. So instead of hanging out in my small, hot apartment on Friday nights, my wife and I did what any no-money schmoes with a love for books and air conditioning would do: we hung out at Barnes & Noble. Reading novels in the book-filled, cushy-chaired world of B&N, I fell in love with the book giant’s in-store experience.  But even back in [...]

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