How Barnes & Noble Can Avoid Getting Netflixed This content requires a paid GigaOM Pro subscription

As a cash-poor graduate student in Arizona, I couldn’t afford to go out much. So instead of hanging out in my small, hot apartment on Friday nights, my wife and I did what any no-money schmoes with a love for books and air conditioning would do: we hung out at Barnes & Noble. Reading novels in the book-filled, cushy-chaired world of B&N, I fell in love with the book giant’s in-store experience. But even back in the mid-90s, I saw challenges for the company in the age of the Internet. Amazon had already started to make a name for itself as an online bookseller, and as the two companies battled into the new century, the online e-tailer continued to eat into B&N’s market share. Today, as Amazon kickstarts the e-book revolution, B&N faces a renewed challenge, as the online powerhouse with digital DNA tries to “Netflix” the bookseller. […]

Question of the Week

Will Barnes & Noble avoid the fate of Blockbuster as it looks to refashion itself for the world of digital distribution?