GigaOM Pro

Liquid-Launch for Rovi

Michael Wolf
Thursday, July 16, 2009

Macrovision, now known as Rovi, launched today with its new name. The folks from Rovi were in NY to mark the occasion, and also to talk about its new Liquid media guide. I give my take on both the newly relaunched company and Liquid over at NewTeeVee, and will have a research note on the topic later today here at GigaOM Pro. Overall it makes sense to create a new brand identity for a company that many, at least in the technology world, associate with analog copy protection. The Liquid media guide represents, in a sense, the new company, as it combines many of the new technologies the company has acquired over the past two years as it has remade itself.

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Submitted by Michael Wolf