Macrovision Becomes Rovi, Launches Liquid This content requires a paid GigaOM Pro subscription

Summary:

With a new product and new name, Rovi is perhaps one of the best-positioned companies to provide software, metadata and guide support to the various hardware and service providers looking to navigate the world of multiscreen video entertainment. The challenge will be trying to provide solutions across all these different customer types and provide them the necessary technology solutions to battle fully integrated consumer-facing brands like Microsoft and Apple.

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