Today in Mobile
Colin Gibbs- Wednesday, July 1, 2009
A new study from Best Buy hasn’t received much press attention but provides some valuable insight to the smartphone market. The retailer found that 47 percent of prospective smartphone buyers were “too confused” by the sheer number of phones and range of features, and 39 percent of non-smartphone owners hated the shopping experience. Apple’s growth can be attributed in large part to its savvy ads, which demonstrate even to luddites what the iPhone can do, and RIM has maintained momentum due to its powerful BlackBerry brand. But the other players on the field will have to step up their marketing efforts to attract attention in the increasingly cutthroat market.
