Comments on: Where Not to Make Money: Energy Management Software http://pro.gigaom.com/2009/07/where-not-to-make-money-energy-management-software/ Tue, 07 Feb 2012 18:08:00 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Celeste LeCompte http://pro.gigaom.com/2009/07/where-not-to-make-money-energy-management-software/comment-page-1/#comment-260 Celeste LeCompte Fri, 17 Jul 2009 15:14:59 +0000 http://pro.gigaom.com/?p=7720#comment-260 I'm still skeptical that there really isn't a business model for PowerMeter. As you've written about before, Katie, there's a lot of opportunity to do targeted sales of energy goods based on (free, aka ad-supported) energy management tools. For a player like Google, that equals money in their pocket. That said, chances seem good to me that there are small opportunities for independent, pay-to-use players in this market still — although, the current number of participants does seem to dwarf that opportunity. Not everyone is willing to tolerate ad-supported free services; some of us would rather pay a little to limit the marketing messages we're inundated with. I’m still skeptical that there really isn’t a business model for PowerMeter. As you’ve written about before, Katie, there’s a lot of opportunity to do targeted sales of energy goods based on (free, aka ad-supported) energy management tools. For a player like Google, that equals money in their pocket.

That said, chances seem good to me that there are small opportunities for independent, pay-to-use players in this market still — although, the current number of participants does seem to dwarf that opportunity. Not everyone is willing to tolerate ad-supported free services; some of us would rather pay a little to limit the marketing messages we’re inundated with.

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