MobileLong Views › August 10, 2009

Could Skype in Your Pocket Beat the iPod Touch?

VoIP is a hot form of communications for the savvy mobile consumer. Skype has millions of users, which shows how important VoIP has become to folks. While many mobile phones are capable of VoIP communications, many handset makers don’t promote that fact because of concerns about crossing the mobile carriers. The recent Google/Apple tussle over the banning of Google Voice from the iTunes App Store was reported to be instigated by AT&T.

The premiere iPod in Apple’s line of media players, the iPod touch has been described as an iPhone without the phone bits, and that’s pretty accurate — but it is capable of placing VoIP calls. The ability to have voice calls over the Internet for low cost or even free is easily done with the iPod touch due to the Wi-Fi functionality, but you don’t hear Apple selling that function. Doing so would raise the hackles of AT&T and Apple’s other carrier partners who, as a rule, don’t like the competition VoIP provides for their voice networks.

But do callers really need a carrier? If a company stepped in with a gadget similar to the iPod touch, equipped with heavily-promoted VoIP capabilities, such a device could be well received by the mobile crowd. A handset that trumpeted its ability to put “Skype in your pocket” (or a similar promotion) could be an instant hit with today’s cord-cutting consumers.

View full report. Take 60 seconds to… Limited time offer of $299 a year after free trial

About the author

James Kendrick

Technology Writer , ZDNet

GigaOM Pro delivers expert analysis to turn market challenges into business opportunities.

From data to decision

Network of experts
More than 130 analysts and counting provide deep insight across multiple technology sectors. Meet our analysts.
Fresh content daily
Daily updates, weekly columns, in-depth briefings and quarterly
wrap-ups will keep you informed. Explore our content.
Beyond numbers
Converse with our analysts and community — challenge their analysis or engage in one-on-one conversations.

Real experts, real answers

Mike Wolf, Vice President of Research, GigaOM
Mike Wolf
Vice President of Research, GigaOM
» Profile » Latest report

Monica Paolini, President, Senza Fili Consulting
Monica Paolini
President
Senza Fili Consulting
» Profile » Latest report

Clint Wheelock, Managing Director, Pike Research
Clint Wheelock
Managing Director
Pike Research
» Profile » Latest report

David Card, Research Director, GigaOM Pro
David Card
Research Director
GigaOM Pro
» Profile » Latest report

See all analysts »

Praise for GigaOM Pro

The combination of research, analysis, discussion and opinion on GigaOM Pro has become central to my job and crucial to staying informed.

Ryan Hess
Adobe

GigaOM Pro has assembled a world-class roster of analysts with a focus on some of the issues that are changing the world, from Green IT to NewNet to Connected Consumer.

Jay Andersen
Vice President, Hill and Knowlton

I needed to come up to speed very quickly on mobile payments. I’d already activated my GigaOM Pro subscription… I found report after report incredibly useful. It’s like my secret weapon. It’s just a way to get smarter faster, and I’m a fan.

Sam Ramji
VP of Strategy, Apigee

Industry leaders using GigaOM Pro

Austin Ventures, Adobe, Marvell, PayPal, Peer1, Rackspace, Rovi, Tribune, and more

Learn about enterprise solutions »

Join the 10,000-plus professionals using this premier market research service