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How to Market Green Gadgets Better This content requires a paid GigaOM Pro subscription

  • Thursday, August 13, 2009

Consumers are peeling back the eco-label and examining what makes gadgets green; smart manufacturers will view it as an opportunity.

Consumers are peeling back the eco-label and examining what makes gadgets green. Few electronics makers revel in this kind of scrutiny, but the smart ones will view it as an opportunity. Yesterday, my Netgear WNR834B wireless router kicked the bucket. With little time and no online access to research my options, I rushed out to buy another, this time a WNR2000.  There were other models on the shelves of my local Best Buy, some cheaper, but [...]

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