How to Market Green Gadgets Better

Pedro Hernandez
Thursday, August 13, 2009
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Pretty? Yes. Green? Barely... Source: Netgear

Consumers are peeling back the green labels and examining what makes green gadgets eco-friendly. Few electronics makers revel in this kind of scrutiny, but the smart ones will view it as an opportunity. For electronics makers, green is a potential differentiator in an industry where products in the same device class typically perform comparably. Some even share chipsets and many must adhere to standards set by trade groups and regulatory bodies like the FCC. A "green" marketing campaign can help otherwise unremarkable products stand out from the crowd — but only if done right. I've compiled a few pointers on how to win over green-savvy tech buyers. […]

Question of the Week

Do green claims make or break your purchasing decisions?

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