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Should You Super-Syndicate Your Web Series? This content requires a paid GigaOM Pro subscription

  • Friday, August 28, 2009

Content creators are staring to wonder if bigger is always better when it comes to web video audiences.

Super-syndication (or hyper-syndication, depending on your preference) was a big buzzword in the online video world a few years back. The web allowed content creators to reach out to audiences everywhere and anywhere they were, rather than making audiences come to the creators. But is this shotgun blast approach still the best syndication strategy for content creators looking to build an audience? Just because you can post a video anywhere, does that mean you should?

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