Report: Surveying the Mobile App Store Landscape This content requires a paid GigaOM Pro subscription

Summary:

The mobile content distribution industry began to undergo a seismic shift last year with the launch of Apple’s App Store, and a host of competitors from across the mobile spectrum are in various stages of following Apple’s lead. Google was first with Android Market, which is built on an open-source platform backed by a consortium of dozens of key players in wireless. Research In Motion jumped on the bandwagon in recent weeks with its BlackBerry App World, and Microsoft, Nokia and Palm – among others — are set to launch offerings this year.The motivation to build an application-distribution channel varies from segment to segment, of course. This report identifies the major players in the application-distribution model and looks at how the trend will affect carriers, handset manufacturers, developers, content owners and end users. It also examines key factors that will contribute to the success or failure of specific app stores, general shortcomings in the new app-store model, what solutions are already needed and how the space will evolve over the next several years.

UPDATED Aug. 31, 2009 (9:31a.m.): Report re-posted with summary table included

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  1. Executive Summary
  2. Early Mobile-Application Distribution Models
    1. Apple
      1. Competitive Advantages
      2. Disadvantages
    2. Google
      1. Competitive Advantages
      2. Disadvantages
  3. The Manufacturers
    1. Nokia
      1. Competitive Advantages
      2. Disadvantages
    2. Research In Motion
      1. Competitive Advantages
      2. Disadvantages
    3. Palm
      1. Competitive Advantages
      2. Disadvantages
    4. Sony Ericsson
      1. Competitive Advantages
      2. Disadvantages
    5. Samsung
      1. Competitive Advantages
      2. Disadvantages
  4. New Entrants
    1. Microsoft
      1. Competitive Advantages
      2. Disadvantages
    2. Verizon Wireless
      1. Competitive Advantages
      2. Disadvantages
  5. Primary Challenges in the App-Store Space
    1. Discoverability of Applications
      1. Potential Solutions for App Retailers
      2. Potential Solutions for Developers
    2. Discoverability of the App Store Itself
      1. Potential Solutions for App Retailers
    3. Payment Mechanisms
      1. Possible Solutions for App Vendors
    4. Application Quality and Availability
      1. Potential Solutions for App Stores
  6. Summary

Responses (2)