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Report: The Ongoing Battle for the Digital Home This content requires a paid GigaOM Pro subscription

Summary:

The term “digital home” has been tossed around for a number of years with few indications of how big the market actually is. Small startup companies and potentially-disruptive technologies are regularly identified as the key players in what was, in 2008, a $553 billion U.S. market. This size – a half a trillion dollars annually – indicates that there is a lot more to the Digital Home than a few MP3 players, some Internet video clips on YouTube, and gaming consoles. The digital home is rich with media, communications and human interactions fueled by a range of digital networks and technologies provided by the likes of AT&T, Verizon, Time Warner, Apple, Google, Microsoft, Sony and others. This report examines the relative strengths of market segments and the leading players therein.

  1. Table of Contents
  2. EXECUTIVE SUMMARY
  3. MEGATRENDS AND THE DIGITAL HOME
    1. Large Trends
    2. Personalized and Non-Linear
    3. Who Will Dominate The Digital Home: Upstarts or Incumbents?
  4. KEY DIGITAL HOME TECHNOLOGIES
    1. Mobile Devices
    2. Gaming Consoles
    3. Video
      1. Digital Video Recorders (DVR)
      2. Internet & Over-the-Top (OTT) Video
      3. Video On Demand (VoD)
      4. Tru2Way
      5. Canoe Ventures
    4. Interactive Advertising
      1. Behavioral Targeting
    5. Digital Rights Management
  5. DIGITAL HOME MARKET DYNAMICS AND ECOSYSTEM
    1. Market Ecosystem
    2. Industry Economics and Business Models
    3. Detailed Market Sizing
      1. Services
      2. Digital Media
    4. Market Dynamics
      1. Porter’s Five Forces in the Digital Home
      2. In Play: Media Distribution
      3. Comparison to Technology Markets
  6. COMPETITIVE ANALYSIS
  7. What About Google?
  8. Digital Home Services
    1. Core Business Model
    2. Scorecard
    3. The Evolving Triple Play
  9. Digital Home Devices (Consumer Electronics)
    1. Core Business Model
    2. Scorecard
    3. What About Microsoft?
  10. Digital Media
    1. Core Business Model
    2. Scorecard
  11. RECOMMENDATIONS
    1. Recommendations for Service Providers
    2. Recommendations for Device Vendors
    3. Recommendations for Media Companies

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