Long Views

Case Study: 1 vs. 100 Live’s Glimpse of the Future This content requires a paid GigaOM Pro subscription

  • Monday, September 21, 2009

Microsoft's game-show-meets-video-game offers an early peek at the potential for multiplatform entertainment.

What's significant about "1 vs. 100" is that it combines one of the best aspects of a TV show — the moment of people joining together simultaneously to watch a live event unfold — with the best of a video game — interactivity and competition. And because "1 vs. 100" piggybacks on Xbox Live, it's incredibly popular, making it a shining early example of a massive communal participatory experience.

Related Research

Practical business content collaboration: Personal tools show the way This content requires a paid GigaOM Pro subscription

Facebook’s IPO filing: the opening shot heard round the world This content requires a paid GigaOM Pro subscription

CES 2012: a recap and analysis This content requires a paid GigaOM Pro subscription

12 tech leaders’ resolutions for 2012 This content requires a paid GigaOM Pro subscription

What Is GigaOM Pro?

GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:

  • Mobile
  • Cleantech
  • Infrastructure
  • Collaboration
  • Digital Lifestyles

What Customers Are Saying

GigaOM Pro is “a model that delivers great value to readers. I continue to be impressed with the quality of the research and analysis, and more and more content is being added all the time as the community of contributing analysts continues to grow.”

Rob Henshaw
Founder, ValleyShadow.com

“The combination of research, analysis and discussion has become central to my job and crucial to staying informed.”

Ryan Hess
Adobe

Subscribe Now