Connected Consumer › Long Views › September 21, 2009

Case Study: 1 vs. 100 Live’s Glimpse of the Future

What’s significant about “1 vs. 100″ is that it combines one of the best aspects of a TV show — the moment of people joining together simultaneously to watch a live event unfold — with the best of a video game — interactivity and competition. And because “1 vs. 100″ piggybacks on Xbox Live, it’s incredibly popular, making it a shining early example of a massive communal participatory experience.

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