Video has had an unquestioned impact on both the delivery infrastructures and the value propositions of broadband service providers around the world. Generally speaking, telcos have built facilities-based IPTV service platforms to deliver traditional pay TV services that look and feel like “cable” or “satellite” TV. But the transition to digital television in the U.S. and elsewhere, coupled with the availability of new IP video delivery alternatives, is creating new opportunities that have the potential to disrupt the status quo, save operators money, and make IP video services more relevant to consumers. This note presents each of the options and characterizes the level to which each of these options helps the operator reinforce their value proposition to consumers.