Ed GubbinsGoogle is Andy Kaufman? That comparison, made by Marc Andreessen, is just one of the attempts to define the protean search giant in an upcoming book. And defining Google isn’t easy, it’s clear, as its CEO describes his ambitions to grow a media juggernaut but not a content company.
Marketers spending big on ’social ads’ that drive traffic to Facebook 
Consumer packaged goods companies are also big brand advertisers, but it seems they're spending their money off Facebook to get audiences on Facebook.
Submitted by David Card
Q&A: Sam Lessin on Facebook Timeline
It's pretty, but is Facebook's new spin on profile pages too much for the average user?
Submitted by David Card
Demystifying Facebook’s “people are talking about this” metric
What marketers can get out of a new Facebook metric. Eh, the company would be better served by aligning its analytics with ones that are already familiar to advertisers and other marketers.
Submitted by David Card
Re-examining digital’s ‘Saint’ McLuhan in his centenary year
Every now and then it's good to re-visit the masters.
Submitted by David Card
How long can AOL stay committed to Patch?
Mathew Ingram sums up the challenges facing AOL's hyperlocal content farm.
Submitted by David Card
