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Research Briefings

Report: 3DTV Market is Ready for Takeoff

Summary:

After more than 50 years of toying with 3-D movies, Hollywood appears to have finally found a way to move beyond sensational special effects and bring the technology into the mainstream of movie production. The profound success of 3-D movies at the box office also has the studios searching for ways to capitalize on their development investments. The answer: move 3-D display technology into the home. This report, entitled “3DTV Market Analysis: Transition From Cinema to Living Room,” includes analysis of the various 3DTV technologies, standards and markets. It examines the HDTV and 3DTV market landscape and includes market forecasts for 3DTV, and strategic recommendations for consumer electronics OEMs, content owners, service providers and retailers.

  1. Executive Summary
  2. Megatrends Surrounding 3DTV
    1. Large Trends
      1. Digital television broadcast transition
      2. Digital televisions
      3. Broadband Internet access
      4. Digital cinema
      5. Hollywood goes 3-D
      6. Video content dynamics
    2. Connecting the Dots
      1. History of technology pull-through from cinema to home
      2. 3-D in the cinema
      3. Forces pulling 3-D into the home
  3. 3DTV Technology
    1. Human Vision Depth Perception
      1. Non-stereoscopic factors in depth perception
      2. Stereoscopic vision
    2. 3-D Displays: a Technology Taxonomy
      1. Autostereoscopic
      2. Glasses
    3. 3D-Capable HDTV Technology
  4. Market Dynamics and Ecosystem
    1. Market Ecosystem
      1. Gatekeepers
      2. Buyers/End-users of ingredient technologies
      3. Intellectual property rights
      4. Incumbents
      5. Acquirers
      6. Disruptors
    2. Market Dynamics
      1. Forecasts
  5. Industry Economics and Business Models
  6. Competitive Analysis
    1. 3ality Digital
    2. DDD
    3. Dolby Laboratories
    4. Fraunhofer Institute for Telecommunications - Heinrich-Hertz-Institut
    5. HDLogix
    6. In-Three
    7. Industrial Technology Research Institute (ITRI)
    8. NVIDIA
    9. Panasonic
    10. Sonic Solutions
    11. Sony
    12. Texas Instruments
    13. THX
  7. Recommendations
    1. Investors
    2. Incumbents
    3. Gatekeepers
    4. New Entrants

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