GigaOM Pro

The buzz surrounding augmented reality has grown deafening, and for good reason. Conceptually, at least, augmented reality erases the line between the real and virtual worlds: examples include everything from those yellow, simulated first-down lines you see during NFL broadcasts to high-tech, head-up displays integrated into the windshields of military fighter planes. And AR, as it is quickly becoming known, is making its way into the hands of consumers via smartphones and portable videogame consoles. But significant technological and logistical strides must be made if augmented reality is to fulfill its promise and truly become a part of the everyday lives of consumers. […]