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Hulu and the End of Free TV This content requires a paid GigaOM Pro subscription

  • Tuesday, October 27, 2009

It's not just the allure of subscriber revenue that's bringing Hulu's partners around to the idea of a pay wall. It's about the cable MSOs, too.

Some day, perhaps soon, analysts will look back on the past week as the beginning of the end of Hulu, at least as it was originally conceived. The web TV portal, which sought to blend video-on-demand functionality with a free-to-the-user broadcast monetization model has been hugely popular with consumers. But its architects are now bent on dismantling it. Speaking at Broadcasting & Cable’s OnScreen summit last week, News Corp. President and Deputy Chairman Chase Carey said, [...]

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