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Black Friday sales could propel web-connected TVs to mass market must-have, but widget developers should approach this new market with a few caveats in mind.

Broadband TVs are already trickling into the market, but they'll kick off in earnest this holiday season as manufacturers from Vizio, Samsung, LG and more pack their TVs with gew-gaws. We'll get our first sense of how interested in widget-enabled TVs consumers are this Black Friday, when select models go on sale. With televisions in 98.9 percent of U.S. homes, TVs are ripe for app-a-tizing, and consumers may already be primed to do more with their TVs than just watch them. But even with potential demand building, there are a few things that the TV manufacturers, widget platform makers and developers need to consider before this space can truly take off.