Now, simple answer, 3 points. Look at the year. Type in “Motion Graphics Companies”. Refer to Wikipedia after you’ve typed in “Pop Up Video”. After youve read that, consult your like motion graphics company, then call up a journalist or writer and begin contextualizing the advertising.

Seriously though, we are just doing what Mcluhan said we do, we obselece old techniques just to retrieve them with new techniques. Look now further than the dj at the next social outing, they use Serato or Final Scratch (may be the same company) however it is using new tech to retrieve the context of old tech.

Info overload will be the same thing, as long as there are more than 5000 choices of media available to choose from, there is enough material to recontextualize (edit) to create the post relevance needed to make it valuable (again).

Video editing will now begin its ascent into linguistic territory on a global scale.

Great article Chris, big fan.

My guess is that advertisers will want some form of guarantee that they’re not competing with widgets when the commercials come on. And how will premium channels respond when this widget overlay network is interfering with their tightly-controlled media environment?

But this will only matter when very large numbers of households have this technology, have bothered to turn it on, are actively managing it.

The more reasonable assumption is that this competition will continue to be across platform…on the other two screens. If DVR is any lesson, the television experience will remain passive, and the widgets will shine in the EPG.

Obviously this would be a hard problem to solve since the video input can come from an external box which the widgets platform is not aware of.