Esquire Gives Augmented Reality a Bad Name 
It’s too bad Esquire magazine chose to make such a big splash with its augmented reality issue. Mainstream audiences that get their first look at AR from Esquire’s promotion are more likely to see it as another web-based time-waster than the cool commerce tool it could become. Esquire’s editor-in-chief, David Granger, appeared on the “Today Show” last Tuesday demonstrating an upcoming issue with AR features built in to its cover and several pages within (including an [...]
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About the Author
Ed Gubbins
in Little Rock, Ark.
Expertise: Web 2.0, social networks, search, telecom services and technologies
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