Esquire Gives Augmented Reality a Bad Name This content requires a paid GigaOM Pro subscription

It’s too bad Esquire magazine chose to make such a big splash with its augmented reality issue. Mainstream audiences that get their first look at AR from Esquire’s promotion are more likely to see it as another web-based time-waster than the cool commerce tool it could become. […]

Question of the Week

What's your favorite killer app for augmented reality to the desktop?