Comments on: Esquire Gives Augmented Reality a Bad Name

By: Simon Mackie

Simon Mackie — Tue, 17 Nov 2009 16:02:02 +0000

Oh, I hadn’t seen that USPS app. Neat.

I really like the concept behind WorkSnug (http://www.worksnug.com/) which lets you find local Wi-Fi spots — it’s not available in the app store yet, though.

By: Mark Kelley

Mark Kelley — Tue, 17 Nov 2009 00:20:03 +0000

My favorite was a suggestion from Irwin Jacobs during CTIA (I don’t think he had the term “augmented reality” in mind though):

- a pen or lapel camera that was hooked into your personal data cloud that would recognize everybody who comes up to you at social gathering and whispers into your bluetooth headset “that’s paul anderson and his wife lisa; he runs a microwave radio firm in Calgary. they have two children…” etc.

I envision this like that scene in “the Devil Wears Prada” where Ann Hathaway’s character has to memorize a book of photos of everybody who’s anybody and stand next to Meryl Streep and tell her as they walk up.

By: Ed Gubbins

Ed Gubbins — Mon, 16 Nov 2009 21:15:58 +0000

>Imagining a universal AR headset that plays downloadable software from product retailers/vendors such as, say, IKEA, for each product they sell, is very powerful.

Powerful indeed, as long as the AR headset itself required no assembly.

By: Michael Wolf

Michael Wolf — Mon, 16 Nov 2009 20:59:01 +0000

The potential applications for AR start to become fairly mindboggling if you think about it. Your mention of home-repair brings to mind the hundreds of hours each of us has probably spent over our lifetime trying to read poorly written assembly instructions for everything from toys to IKEA furniture. Imagining a universal AR headset that plays downloadable software from product retailers/vendors such as, say, IKEA, for each product they sell, is very powerful.