Marketing Handsets in the Superphone Era

Colin Gibbs
Saturday, November 21, 2009
1 Response

HTC's branding campaign walks a fine line between carriers
interests and consumer demand. Source: Flickr user Izzat Sulaiman

The superphone era is providing a golden opportunity for handset manufacturers to build their brands and differentiate themselves from the competition. But ODMs (original device manufacturers) must walk a fine line in targeting consumers directly without drawing the ire of their carrier partners. […]

Question of the Week

What is the best way for ODMs to raise brand awareness without angering their carrier partners?

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