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What SMS Marketers Can Learn From the Ringtone Space This content requires a paid GigaOM Pro subscription

  • Saturday, November 14, 2009

The mobile industry is still feeling the fallout from unscrupulous ringtone vendors. SMS marketers should take note.

A group of 14 mobile-content companies agreed last week to pay as much as $63 million to settle an Illinois class-action lawsuit after a group of consumers claimed they were billed for ringtones and games they thought were free. Meanwhile, halfway around the world in Australia, Vodafone was fined $110,000 after an SMS marketing campaign may have breached anti-spam laws. While the two events are unrelated, both are developments that players in the SMS advertising [...]

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