What SMS Marketers Can Learn From the Ringtone Space

Colin Gibbs
Saturday, November 14, 2009
4 Responses

A group of 14 mobile-content companies agreed last week to pay as much as $63 million to settle an Illinois class-action lawsuit after a group of consumers claimed they were billed for ringtones and games they thought were free. Meanwhile, halfway around the world in Australia, Vodafone was fined $110,000 after an SMS marketing campaign may have breached anti-spam laws. While the two events are unrelated, both are developments that players in the SMS advertising space should take to heart. […]

Question of the Week

Will SMS advertisers respect consumers as the space takes off?

Featured Responses

Michael Scharf

2009/11/19 at 13:49

SMS will become the realm of communications between companies and their customers, not their prospects.
Michael Wolf

2009/11/16 at 11:07

SMS marketing will likely always be seen as perhaps the sketchiest neighborhood in the mobile marketing universe given SMS messages are seen as fairly personal (and marketing on such can be seen as invasive) and most people often believe they are being charged (even if it's, say, against a total bucket of 500 or 1000 messages) for the message.

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