Comments on: What SMS Marketers Can Learn From the Ringtone Space http://pro.gigaom.com/2009/11/what-sms-marketers-can-learn-from-the-ringtone-space/ Fri, 10 Feb 2012 23:24:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Colin Gibbs http://pro.gigaom.com/2009/11/what-sms-marketers-can-learn-from-the-ringtone-space/comment-page-1/#comment-594 Colin Gibbs Fri, 20 Nov 2009 04:34:23 +0000 http://pro.gigaom.com/?p=17774#comment-594 I think all three of you are absolutely right regarding texts that are nothing more than marketing messages, but I think 4INFO (and others) have proven that tacking on a quick text ad to content users ask for can be effective. SMS marketing will pale compared to most forms of mobile ads once the overall space gets legs, but the near future looks relatively healthy. I think all three of you are absolutely right regarding texts that are nothing more than marketing messages, but I think 4INFO (and others) have proven that tacking on a quick text ad to content users ask for can be effective. SMS marketing will pale compared to most forms of mobile ads once the overall space gets legs, but the near future looks relatively healthy.

]]> By: Michael Scharf http://pro.gigaom.com/2009/11/what-sms-marketers-can-learn-from-the-ringtone-space/comment-page-1/#comment-592 Michael Scharf Thu, 19 Nov 2009 21:49:27 +0000 http://pro.gigaom.com/?p=17774#comment-592 SMS will become the realm of communications between companies and their customers, not their prospects. Consumers accept the use of SMS to reach them IF they already have a relationship with the company AND they have been informed upfront that text messaging will be used AND they don't have to pay for the message (which is possible in the US, even though it's not common). SMS will become the realm of communications between companies and their customers, not their prospects. Consumers accept the use of SMS to reach them IF they already have a relationship with the company AND they have been informed upfront that text messaging will be used AND they don’t have to pay for the message (which is possible in the US, even though it’s not common).

]]> By: James Kendrick http://pro.gigaom.com/2009/11/what-sms-marketers-can-learn-from-the-ringtone-space/comment-page-1/#comment-577 James Kendrick Tue, 17 Nov 2009 16:13:06 +0000 http://pro.gigaom.com/?p=17774#comment-577 I'll be surprised if most consumers opt-in for this. These types of ads typically depend on creating a situation where consumers "opt-in" by accident. It's often the only way to get them to do so and that's why consumers will be so leery about these. Rarely do we ask for ads on our own. I’ll be surprised if most consumers opt-in for this. These types of ads typically depend on creating a situation where consumers “opt-in” by accident. It’s often the only way to get them to do so and that’s why consumers will be so leery about these. Rarely do we ask for ads on our own.

]]> By: Michael Wolf http://pro.gigaom.com/2009/11/what-sms-marketers-can-learn-from-the-ringtone-space/comment-page-1/#comment-567 Michael Wolf Mon, 16 Nov 2009 19:07:55 +0000 http://pro.gigaom.com/?p=17774#comment-567 SMS marketing will likely always be seen as perhaps the sketchiest neighborhood in the mobile marketing universe given SMS messages are seen as fairly personal (and marketing on such can be seen as invasive) and most people often believe they are being charged (even if it's, say, against a total bucket of 500 or 1000 messages) for the message. Now, some people will clearly opt-in, but overall, marketers have to tread carefully in this space. SMS marketing will likely always be seen as perhaps the sketchiest neighborhood in the mobile marketing universe given SMS messages are seen as fairly personal (and marketing on such can be seen as invasive) and most people often believe they are being charged (even if it’s, say, against a total bucket of 500 or 1000 messages) for the message.

Now, some people will clearly opt-in, but overall, marketers have to tread carefully in this space.

]]>