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As Zynga Profits From Personal Data, Other Opportunities Abound This content requires a paid GigaOM Pro subscription

  • Monday, November 9, 2009

Companies like Zynga and Facebook plan to make money off our personal data, but is there an opportunity for us to pocket some of the profits, too?

The debate that erupted last week over marketing offers within social games — namely, that third-party offers for virtual currency used by gamers include scams that trick people into unwanted subscriptions — shook the fast-growing social games sector: Its star, Zynga, changed its policies for third-party partners. Facebook, which hosts Zynga’s games, vowed to crack down on scammers. And the brash CEO of OfferPal — who was at the heart of this debate — was replaced [...]

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