As Zynga Profits From Personal Data, Other Opportunities Abound 
- Monday, November 9, 2009
The debate that erupted last week over marketing offers within social games — namely, that third-party offers for virtual currency used by gamers include scams that trick people into unwanted subscriptions — shook the fast-growing social games sector: Its star, Zynga, changed its policies for third-party partners. Facebook, which hosts Zynga’s games, vowed to crack down on scammers. And the brash CEO of OfferPal — who was at the heart of this debate — was replaced [...]
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Ed Gubbins
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Practical business content collaboration: Personal tools show the way 
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