Comments on: As Zynga Profits From Personal Data, Other Opportunities Abound http://pro.gigaom.com/2009/11/will-marketing-data-as-currency-enable-self-monetization/ Tue, 07 Feb 2012 18:08:00 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Ed Gubbins http://pro.gigaom.com/2009/11/will-marketing-data-as-currency-enable-self-monetization/comment-page-1/#comment-580 Ed Gubbins Tue, 17 Nov 2009 19:19:46 +0000 http://pro.gigaom.com/?p=17175#comment-580 To give you a better idea of the increasing monetary value of personal data, millions of mobile customers in the UK recently had their personal data stolen by rogue employees and sold to rival operators. And the authorities say fines for these crimes are no deterrent anymore because there's so much money to be made selling personal data. http://tinyurl.com/yzav2b3 To give you a better idea of the increasing monetary value of personal data, millions of mobile customers in the UK recently had their personal data stolen by rogue employees and sold to rival operators.

And the authorities say fines for these crimes are no deterrent anymore because there’s so much money to be made selling personal data.

http://tinyurl.com/yzav2b3

]]> By: Liz Gannes http://pro.gigaom.com/2009/11/will-marketing-data-as-currency-enable-self-monetization/comment-page-1/#comment-579 Liz Gannes Tue, 17 Nov 2009 17:15:03 +0000 http://pro.gigaom.com/?p=17175#comment-579 Selling personal information for something virtual is a messy business. Your ideas about how this could extend to the real world are interesting and scary. I think an important part of this equation will be the value a user gets from sharing personal information. Rather than simply prostituting your behavior for money, getting a better personal and communal experience can be a big motivator. Selling personal information for something virtual is a messy business. Your ideas about how this could extend to the real world are interesting and scary.

I think an important part of this equation will be the value a user gets from sharing personal information. Rather than simply prostituting your behavior for money, getting a better personal and communal experience can be a big motivator.

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