How Social Networks Could Help Yelp, Not Kill It 
Reports that Google nearly paid about $500 million to acquire local review site Yelp are drawing even more attention to the already-hot local business search/review space and fueling debate over the merits of various local search models. While some would say that real-time, location-aware social search will ultimately trump sites like Yelp, I think it will instead enhance Yelp in a way consistent with my general thesis that social networking will add a layer of [...]
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About the Author
Ed Gubbins
in Little Rock, Ark.
Expertise: Web 2.0, social networks, search, telecom services and technologies
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