GigaOM Pro

Offer-based ads in social games have generated nearly as much controversy as they have dollars. And they're coming to mobile.

Offer-based ads are beginning to drive substantial revenues on social networking sites, giving game developers a long-needed way to monetize their wares. But they’re also infuriating some consumers who claim they’re being scammed. And the dust-up is about to come to mobile. Social gaming has exploded in the last couple of years, with the three biggest players — Zynga, Playfish and Playdom — generating an estimated $300 million a year or more. Naturally, that success has [...]