The Attraction and Threat of Offer-Based Ads in Mobile

Colin Gibbs
Tuesday, December 29, 2009
2 Responses

Offer-based ads are beginning to drive substantial revenues on social networking sites, giving game developers a long-needed way to monetize their wares. But they're also infuriating some consumers who claim they're being scammed. And the dust-up is about to come to mobile. Subscribe to read the rest of this article

Question of the Week

Will offer-based ads gain traction in mobile apps?

Hardware-Accelerated Doom Comes to the Pre

I'm sure the graphics are knockout, but how man people really want to play this kind of thing on a Pre?

Submitted by Colin Gibbs
Can the Cloud Help Drive Mobile TV Adoption?

It would certainly help, of course. But I think mobile TV simply isn't very compelling aside from specific use-case scenarios, so for the near future, at least, it will be a niche app.

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That would be a good way to make WinMo more attractive to mainstream consumers, of course, but it's a very small step. And it's one that should have happened a long time ago.

Submitted by Colin Gibbs
Clearwire Stayed Ahead in a Big Year for WiMAX

Hmmm... OK, it's true that the company expanded from just two cities to nearly 30 markets. But uptake is still slow, the footprint is still extremely spotty, and the window is closing for WiMAX in the U.S.

Submitted by Colin Gibbs
Is Motorola Prepping an Android Phone With a 4.3-Inch Screen?

The gadget -- if it truly comes to market -- would probably be too big for mass-market traction. But I think it's just one more indicator that we'll see a vast number of devices in the next few years in a wide variety of form factors.

Submitted by Colin Gibbs