Comments on: The Attraction and Threat of Offer-Based Ads in Mobile http://pro.gigaom.com/2009/12/the-attraction-and-threat-of-offer-based-ads-in-mobile/ Fri, 10 Feb 2012 23:24:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Colin Gibbs http://pro.gigaom.com/2009/12/the-attraction-and-threat-of-offer-based-ads-in-mobile/comment-page-1/#comment-803 Colin Gibbs Thu, 11 Mar 2010 04:15:55 +0000 http://pro.gigaom.com/?p=21522#comment-803 "Freemium models more than ad supported seems more likely to scale; I look forward to seeing the value people are willing to pay for." Very well said, Pavan. It will take a little while for mobile advertisers to figure out how to best leverage offer-based ads without infuriating consumers, but once they gain a little traction I think this will ramp up very quickly. “Freemium models more than ad supported seems more likely to scale; I look forward to seeing the value people are willing to pay for.”

Very well said, Pavan. It will take a little while for mobile advertisers to figure out how to best leverage offer-based ads without infuriating consumers, but once they gain a little traction I think this will ramp up very quickly.

]]> By: pavan http://pro.gigaom.com/2009/12/the-attraction-and-threat-of-offer-based-ads-in-mobile/comment-page-1/#comment-798 pavan Mon, 08 Mar 2010 07:36:59 +0000 http://pro.gigaom.com/?p=21522#comment-798 The AdMob purchase gives serious indication that the answer is yes. With the small space on the screen however, ads will have to be careful to be non intrusive, intuitively placed, relevant and contextual. Freemium models more than ad supported seems more likely to scale; I look forward to seeing the value people are willing to pay for. The AdMob purchase gives serious indication that the answer is yes. With the small space on the screen however, ads will have to be careful to be non intrusive, intuitively placed, relevant and contextual. Freemium models more than ad supported seems more likely to scale; I look forward to seeing the value people are willing to pay for.

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