The New Digital Retail Revolution 
Paul Sweeting- Tuesday, December 1, 2009
- 4 Responses
This year, shoppers are using new tools to cut through the holiday
hype. Source: Flickr user Kevin H.
Nearly three decades ago, Wal-Mart Stores revolutionized the science of retailing by deploying information technology on a massive scale to track inventory, measure sales by the minute and allocate shelf space among competing vendors. Today, a new information revolution is stirring in the retail world, but this time it's not confined to a single merchant. Social networking platforms like Twitter and Facebook, as well as new mobile apps like Milo and Krillion, which link consumers with real-time retail inventory information using geolocation technology, are changing both how consumers shop and how retailers merchandise products in ways that could eventually have as far-reaching an impact on marketers and manufacturers as Wal-Mart's information revolution had. […]
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