GigaOM Pro Shakes up Market Research Industry with Innovative Program
New Analyst Relations Program Breaks Down Barriers Between Analysts and Vendors: GigaOM Pro today announced a new Analyst Relations Program, giving verified analyst relations (AR) professionals complimentary accounts and full access to the sites cutting-edge market research and reports, as well as the ability to communicate directly with world-class analysts on reports about their companies.
San Francisco, CA January 13, 2010 — San Francisco, CA — GigaOM Pro, the source for fresh insider insights, reports, and highly interactive conversations on the most important technology trends, today announced the release of its Analyst Relation Program into beta. Beginning today, GigaOM Pro will give verified analyst relations (AR) professionals complimentary accounts to GigaOM Pro. With their accounts, AR practioners will have full access to the sites cutting-edge market research and reports, as well as be able to communicate directly with the site’s world-class analysts and the positions and feedback from their companies.
Answering the need for a new, community-based platform around market research, GigaOM Pro was designed with the express purpose of creating high-value, persistent conversations around the latest research and insights that are shaping the future of the technology industry. With a continually evolving collection of original market research reports, insider-authored opinion pieces, and a group highly connected subscribers, GigaOM Pro has created a one-of a-kind-community across five topic areas, Green IT, Infrastucture, Mobile, NewNet, Connected Consumer.
“The success so far of GigaOM Pro is in large part due to our belief that expert opinion and research is infinitely more valuable through discussion,” said Paul Walborsky, CEO of the GigaOM Network. “The next step in the evolution is to empower analyst relations professionals to join the conversation.”
GigaOM Pro’s Analyst Relations Program will offer industry first: enabling a more open, engaged and persistent conversation around informed opinion and analysis by leveraging our large community and interactive platform that are the pillars for GigaOM Pro.
“At GigaOM, we strongly believe that the more smart people that are engaged in the conversation, the more value is found in our platform,” said Michael Wolf, Vice President of Research, GigaOM Pro. “By creating a program where vendors can engage, clarify and lend insights around their positioning, all of our community will benefit and we’ll see more interesting, relevant conversations between analysts, vendors and our subscribers.”
“Part of the challenge for an analyst relations professional is to find channels to react to market research once it’s published,” said Ted Miller, Global Analyst Relations Manager, Opera Software. “GigaOM Pro’s Analyst Relations program enables a way for an AR pro to respond directly to research and engage with the analyst.”
Analyst Relations professionals can learn more about the platform and sign up today for the program by visiting: http://pro.gigaom.com/gigaom-analyst-relations-program/.
About GigaOM Pro
With a constantly evolving, highly accessible market research platform, GigaOM Pro connects industry experts with the innovators, investors, marketers and executives who are shaping tomorrow’s technology trends, today. Sparking conversations across five closely-watched topic areas, Green IT, Infrastructure, Mobile, NewNet, Connected Consumer, GigaOM Pro has created a research platform for this generation. Its highly interactive platform gives subscribers an inside look at what’s ahead, and the companies and executives charting the course. For more information or to subscribe to GigaOM Pro’s research and analysis today, please visit: http://pro.gigaom.com/about/