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Facebook’s Coal-Powered Problem This content requires a paid GigaOM Pro subscription

  • Friday, February 19, 2010

The growth of green data centers means the bar is raised for companies touting their progress.

Facebook this week is learning some hard lessons about hazards of assuming the mantle of environmentally responsible business practices. Initially, the social networking giant’s first-ever data center build, currently under construction in Prineville, Ore., was hailed as a model of forward-thinking green data center design. Many of the hallmarks are there, including a PUE goal of 1.15, free-cooling, LEED Gold aspirations and buzz surrounding its approach to super-efficient custom severs. The mood was somewhat celebratory [...]

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