Location: The Epicenter of Mobile Innovation

Summary:

Location, a fundamental enabler of new mobile services, is at the epicenter of an extraordinary wave of mobile innovation. While location-based services have been the subject of much hype for years, location now occupies a critical, pervasive role in the mobile industry. This report outlines the forces unleashing location-based mobile innovation and discusses implications for competitors across the value chain.

  1. Introduction
    1. Forces Unleashing Location-based Innovation
  2. The New Geodata: We're Not in Kansas Anymore
    1. Enhancing Geodata
      1. The New Geodata: Taking it to the Streets
      2. Height, Elevation Matter
      3. Participatory Mapping
      4. OpenStreetMap: Open Source Comes to Mapping
      5. Micro-maps: A Map for Every Purpose
    2. Implications
  3. Location Determination (LD)
    1. Requirements for LD Vary by App
    2. Methods of Location Determination
      1. Cell-ID – No Longer in the Pole Position
      2. GPS: The Gold Standard, with Some Caveats
      3. Prospects for GPS-Equipped Mobile Devices
      4. Wi-Fi Positioning (WFP)
      5. How WFP Works
      6. WFP Providers: Skyhook Leads, Google in Pursuit
      7. W3C Geolocation API
    3. LD Methods: Strengths and Weaknesses
    4. Geo APIs: Connecting the Dots for Developers
  4. Location and Situated Experiences
    1. Location: More than Latitude and Longitude
    2. Location-based Innovations Transforming the Way We Live
    3. Imaging on Mobile Devices:  The Picture is Getting Clearer
    4. Is that a Sensor in Your Pocket?
      1. Proximity Sensors
      2. Motion and Orientation Sensors
    5. Object Recognition: Neven's Vision for "Visual Google"
      1. How does OR-M work?
    6. Visual Search on Mobile Devices: Images Trump Text
    7. Types of Objects Recognized by Visual Search Engines
      1. Publisher vs. Internet Model
      2. Types of Content Returned
      3. The Future of Visual Search on Mobile Devices
    8. QR Codes: Keyhole to the World
      1. Scanning: The Future of Mobile
    9. Microblogging on Mobile Devices: A Little Yelp from my Friends
    10. Automatic Geotagging: A Place for Everything and Everything in its Place
    11. Proximity Searching on Mobile Devices: Coming to a Phone Near You
    12. Augmenting Reality with Mobile Devices: Now Showing, the Future
    13. Location Determination: Through the Looking Glass
    14. Location Disclosure: Will Users “Check-In” or “Opt Out?”
  5. Key Takeaways

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