Location, a fundamental enabler of new mobile services, is at the epicenter of an extraordinary wave of mobile innovation. While location-based services have been the subject of much hype for years, location now occupies a critical, pervasive role in the mobile industry. This report outlines the forces unleashing location-based mobile innovation and discusses implications for competitors across the value chain.
- Introduction
- Forces Unleashing Location-based Innovation
- The New Geodata: We're Not in Kansas Anymore
- Enhancing Geodata
- The New Geodata: Taking it to the Streets
- Height, Elevation Matter
- Participatory Mapping
- OpenStreetMap: Open Source Comes to Mapping
- Micro-maps: A Map for Every Purpose
- Implications
- Enhancing Geodata
- Location Determination (LD)
- Requirements for LD Vary by App
- Methods of Location Determination
- Cell-ID – No Longer in the Pole Position
- GPS: The Gold Standard, with Some Caveats
- Prospects for GPS-Equipped Mobile Devices
- Wi-Fi Positioning (WFP)
- How WFP Works
- WFP Providers: Skyhook Leads, Google in Pursuit
- W3C Geolocation API
- LD Methods: Strengths and Weaknesses
- Geo APIs: Connecting the Dots for Developers
- Location and Situated Experiences
- Location: More than Latitude and Longitude
- Location-based Innovations Transforming the Way We Live
- Imaging on Mobile Devices: The Picture is Getting Clearer
- Is that a Sensor in Your Pocket?
- Proximity Sensors
- Motion and Orientation Sensors
- Object Recognition: Neven's Vision for "Visual Google"
- How does OR-M work?
- Visual Search on Mobile Devices: Images Trump Text
- Types of Objects Recognized by Visual Search Engines
- Publisher vs. Internet Model
- Types of Content Returned
- The Future of Visual Search on Mobile Devices
- QR Codes: Keyhole to the World
- Scanning: The Future of Mobile
- Microblogging on Mobile Devices: A Little Yelp from my Friends
- Automatic Geotagging: A Place for Everything and Everything in its Place
- Proximity Searching on Mobile Devices: Coming to a Phone Near You
- Augmenting Reality with Mobile Devices: Now Showing, the Future
- Location Determination: Through the Looking Glass
- Location Disclosure: Will Users “Check-In” or “Opt Out?”
- Key Takeaways
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