With The iPad, Apple Takes Google To the Mat

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While Amazon certainly has its competitive work cut out for it, the competitor that most ought to be worried about the implications of the iPad is Google. Not just because Google has substantial e-book ambitions of its own, but because the iPad presages a new model for content acquisition and consumption–especially media content–that is the antithesis of Google’s search-driven, browser-centric model. If Apple succeeds, it could pose a significant threat to Google’s power to attract and generate traffic for multimedia content, undercutting its hugely profitable search ad business.

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About the author

Paul Sweeting

Principal , Concurrent Media Strategies

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