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Benchmarking Digital Delivery This content requires a paid GigaOM Pro subscription

  • Tuesday, March 9, 2010

Though consumers aren't buying DVDs at the rate they used to, their expectations for what they should be able to do with the movies they purchase have been indelibly set by long experience with standards-based physical media.

Suppose you buy a DVD at Wal-mart. You bring it home, pop in the DVD player in your living room, it plays. Then you decide you’d like to finish watching the movie in bed, so you take the DVD and pop it in the DVD player in the bedroom. It plays there, too. A few weeks later, you’re going on a business trip and you decide you’d like to watch that movie again. So you take [...]

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