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Research Briefings

Report: Monetizing Digital Content

Summary:

The worldwide online market for digital goods will grow amid a state of continuous disruption across all forms of content markets. Fueled by an ever-growing user base, migration from physical formats to digital distribution, and a proliferation of new connected devices, the overall market for digital goods will grow to $36 billion by 2014, up from $16.7 billion in 2009. This report examines the state of paid content and the various monetization and payment models across each of the various digital goods markets. The report examines key players and market dynamics in the film and video, newspaper, online game, music and social networks space relative to their paid content strategies, and includes a revenue forecast of each of these segments relative to the overall paid content market.

  1. Executive Summary
  2. Technology
    1. Devices
      1. Mobile phones
      2. Desktop, laptop and tablet PC
      3. Game systems
      4. Digital readers
      5. TV, set-top box, and streaming media devices
  3. Market Ecosystem and Dynamics
    1. Key Players
      1. Major film & video content owners
      2. Newspaper publishers
      3. Online game publishers
      4. Music publishers
      5. Social Networks
      6. TrialPay
    2. Market dynamics
      1. Drivers
      2. Inhibitors
      3. Uniqueness
  4. Forecast
    1. Methodology
    2. Forecast
    3. Market Forecast for Digital Goods
    4. Findings
  5. Industry Economics and Business Models
    1. Add-on paid content model
    2. Freemium model
    3. Loss leader model
    4. Marketplace model
    5. Metered usage model
    6. Micropayment model
    7. Paywall/subscription model
    8. Syndication model
  6. Key Takeaways